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Pariplay launches in US with Rush Street Interactive
Aspire Global’s Pariplay has recently entered a new partnership with market-leading online casino and sports betting operator in the United States, Rush Street Interactive (RSI). The operator has launched a variety of Pariplay’s cutting-edge online casino games in the state of New Jersey. This expansion is also part of Aspire Global’s strategy to expand internationally.
This launch will witness Pariplay launch into the regulated US market, and it marks vital progress in its expansion strategy that will extend Aspire Global’s worldwide footprint, as well as lining up with its decision to expand into this new market with a selection of its products. This deal with such a major player in New Jersey gives Pariplay a huge platform which it can take advantage of to cement and improve its standing in the US iGaming scene.
RSI was founded back in 2012 and has since been a major market-leader in online casino and sports betting within the United States.RSI also operates PlaySugarHouse.com, a popular New Jersey iGaming site.
Richard Schwartz, President of RSI, said:
Partnering with Pariplay is very exciting as PlaySugarHouse.com players will be the first in the US to play their games, and it reaffirms our commitment to provide our players with the most dynamic mobile playing experience possible. Given that Pariplay’s high-quality games are already hugely successful in the European market, we anticipate that our New Jersey players will also love them.
Adrian Bailey, managing director at Pariplay, said:
We’re delighted to partner with RSI and further our expansion into regulated markets by going live in the United States market for the first time in Pariplay’s history. Their status as a proven online casino operator in both the New Jersey and Pennsylvania markets is a huge opportunity for our gaming catalogue to serve as an extension of RSI’s existing content. We look forward to building an enduring partnership with them and exploring how our games resonate with US players.
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