PENN Entertainment rebrands sportsbooks under ESPN BET name
PENN Entertainment announced plans to rebrand eight of its retail sportsbooks under the name ESPN BET.
Hollywood Casino at Kansas Speedway (KS), L’Auberge Casino & Hotel Baton Rouge (LA), and Plainridge Park Casino (MA) are planned to open soon, in August 2024.
Hollywood Casino Columbus (OH), Hollywood Casino Perryville (MD), Hollywood Casino Toledo (OH), L’Auberge Casino Resort Lake Charles (LA), and Margaritaville Resort Casino Bossier City (LA) are planned to open in September 2024.
ESPN Bet now operates in 18 states with the 19th on the way via New York.
In April, right when the NFL draft was taking place in Detroit city, the first ESPN BET retail sportsbook opened at Hollywood Casino at Greektown. Last November ESPN Bet had launched after Penn Entertainment left Barstool Sportsbook turning out a tremendous partnership with ESPN for 10 Years costing $1.5 billion.
Additionally, ESPN Bet will be incorporated into the ESPN Fantasy app, which boasts 12 million active users. Although Penn does not own ESPN Fantasy, the company aims to enhance ESPN Bet’s operations by converting fantasy players into sports bettors.