Playbetr expands in Latin America via PSG
The deal, which is initially set to last 3 years, will provide ground for Playbetr to access PSG’s branding and marketing tools.
The LatAm casino and sportsbook operator will also be gaining access to the football team’s online platform in promoting its news and offers, through in-house collaborations with the PSG team members.
Moreover, within the frame of this collaboration, Playbetr will also be able to promote its Latin American branding all throughout PSG’s Parc des Princes stadium, via LED screen branding and other effective marketing tools.
Playbetr’s CMO – Marvin Jones, commented on the partnership:
“Playbetr is overjoyed to publicize this partnership with one of the worldwide known and impressive football clubs – Paris St Germain.
Knowing PSG’s proven professionalism in sport, and our integrity in sports betting, this collaboration has every ground to bloom into a massively prosperous one for the both of us, as we continue our international expansion journey.”
The partnership was finalized on the day global football legend Lionel Messi joined the PSG team, which brings even more excitement for both brands.
PSG’s CPO – Marc Armstrong, also welcomed the new partners by saying:
“Our team here at PSG is thrilled for Playbetr to join us and become our first ever partner in the regulated sports betting market in South America.
I am confident of just how smoothly this partnership is going to go, and am looking forward to further reaching new audiences in the LatAm region.”