Playson further expands presence in Italy with Blox Limited partnership
Casino software developer Playson has partnered up with Blox Limited, the Italy-based platform provider. The agreement will allow the Blue Ocean Gaming brand to distribute Playson’s popular titles including Buffalo Power: Hold and Win, Zeus: Thunder Reels and the most recently launched hit Solar King across its operator network. The deal also states that the platform provider, licenced in Italy, will be able to make use of Playson’s integration-free engagement tools, including but not limited to: Network Tournaments, Jackpots and Free Spins, all of which can improve player retention.
Blanka Homor, sales director at Playson, said: “We are delighted to join forces with Blox Limited in a move which will help our games continue to be enjoyed by an audience that is constantly expanding in Italy and beyond. Our critically acclaimed collection of slots, which is complemented by a world class suite of engagement tools, will undoubtedly be well received by the company’s clients and their players.”
Karl Grech, CCO at Blox Limited, added: “We’ve been very impressed with Playson’s high-quality content offering for a long time now, so it’s great to include the provider in our own plans as we look to execute on an ambitious set of objectives for 2021. We’re excited to introduce the cutting-edge supplier’s games and promotional features to our clients and have no doubt that its catalogue will continue to be a hit.”