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Polymarket announces multi-year partnership with LALIGA
Marking the first-ever official deal between a European football league and a prediction market operator, Polymarket has become the exclusive prediction market partner of LALIGA in the U.S. and Canada.
The deal is a multi-year agreement with LALIGA North America, as the league noted that the decision is part of its strategy to connect with younger and multicultural fanbases in North America, where consumers prefer multi-screen and interactive experiences.
CEO of Polymarket, Shayne Coplan, commented:
“Our goal is to give fans a more expressive way to follow the game, where opinions on players, matches, and season outcomes can be reflected in real time. Partnering with LALIGA brings that level of interaction to one of the most passionate global fanbases and introduces a new, more dynamic way for North American audiences to engage with the league.”
Under the agreement, the platform will provide digital and social content integration, offer virtual meet-and-greets with LALIGA players, and get broadcast exposure.
Boris Gartner, CEO of LALIGA North America, added:
“It’s imperative we go beyond traditional engagement efforts in order to bring these audiences closer to the beautiful game than ever before, and we couldn’t think of a better partner than Polymarket to achieve that.”
Polymarket will get access to official league and club intellectual property, allowing for deeper integration of engagement based on live matches and season outcomes.
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