Pragmatic Play and 32Red Announced about the New Partnership
Thanks to the new long-term partnership agreement, Pragmatic Play will be able to offer its own and partners’ slots in the British market via 32Red online casino belonging to Kindred Group from Malta.
Gamblers from the UK that play with 32Red will enjoy Pragmatic Play’s iGaming products including already popular slots like Book of Kingdoms.
Mr. Adam Newnham, the Commercial Operations Manager of Kindred Group says that
They believe that Pragmatic Play’s products will be highly appreciated by the players. 32Red is already looking for new opportunities to deepen with the Maltese content provider.
The current long-term partnership will further expand Pragmatic Play’s presence in the European market. The company already has binding commercial contracts with the leading online casinos in Europe.
Pragmatic Play’s VP of Commercial Strategy and Operations Mr. Bhotesh Maheshwari notes that
The company supplies its partner operators with innovative iGaming content to offer to their clients. Pragmatic Play is also excited about the results of the cooperation.
Earlier in May Kindred Group announced about renewing the exclusive sponsorship contract with the current champion of the Scottish Premiership, Rangers F.C. for Glasgow. 32Red’s logo will be on the club’s uniforms both home and away.
The partnership with Glasgow Rangers is unique thanks to its focus on men’s mental health and its unprecedented length both within the British football and club’s history.