Mexico’s Senate committee has approved the main part of the government’s 2026 economic plan, introducing higher taxes on gambling, online casinos, and even violent video...
Profitable Mexico campaign with PIN-UP Partners: 23K FTDs and +40% ROI
Mexico is one of the most interesting yet challenging markets in LATAM. Traffic is affordable and players are motivated, but high competition and unique local behavior can disrupt standard funnels, and retaining users requires a personalized approach.
PIN-UP Partners has spent over nine years helping affiliates worldwide scale traffic and earn consistently, with hundreds of success stories. One recent example comes from a Mexican campaign run by an anonymous partner team. They brought in 23,000 FTDs and achieved +40% ROI. Here’s a breakdown of the strategies and key decisions that made this performance possible.
Initial data and setup
The team worked under a CPA model with an individual rate, driving traffic to our gambling offer — a PIN-UP iGaming product with strong brand recognition and high player trust across LATAM. The solid brand trust provided a clear advantage from the very beginning, as our product converts exceptionally well, reducing the need for pre-warming and helping campaigns reach profitability faster.
The traffic source was a Facebook in combo with PWA (Progressive Web App), and for a good reason:
- Facebook remains the #1 social network in Mexico, with over 93 million users.
- PWA helps bypass Facebook’s ad restrictions, simplifies the app installation process, and reduces churn on low-end devices.
The campaign period ran from June 1 to August 31, 2025.
For each funnel, the team created separate pixels, ad accounts, and fan pages to stay independent from a single Business Manager and minimize the risk of account bans cascading across the system.
For analytics, they used our PIN-UP Partners dashboard with detailed statistics to track deposit dynamics and LTV. The data synchronized daily, allowing the team to quickly respond to trends and reallocate budgets between ad sets and campaign funnels in real time.
Campaign settings, budgets, testing, and scaling
The team began with broad targeting, focusing only on Android 9+ mobile devices and excluding tablets. Their experience showed that detailed targeting can slightly improve traffic quality but often raises lead costs by 20–40%.
Placements were chosen manually, limited to Facebook and Instagram feeds and stories, targeting areas where users were most likely to complete registration.
For budgeting, the team used the x3 rule during testing, spending up to three times the payout per creative. The first month broke even, but it helped identify winning segments and discard underperforming approaches.
After testing, the team optimized and scaled gradually, doubling or tripling budgets for top-performing combinations while keeping ROI stable. Targeting was refined to audiences that consistently converted and delivered positive returns.
The partners themselves noted:
“We’re not interested in funnels that bring profit but can’t scale. The goal isn’t just to hit ROI once; it’s to maintain it as budgets grow. When a funnel is stable, scaling happens smoothly without price spikes, and that’s what brings real results.”
This systematic approach kept the ROI steady, while scaling volumes and building a clear picture of the entire campaign cycle.
PWAs and creatives: turning the setup into a working funnel
Campaigns and settings matter, but the team knew one simple truth: if the creative doesn’t connect and the PWA funnel doesn’t retain, there’s no profit. Their focus was on testing ideas. Each PWA followed a proven formula; clean design, short copy, and strong social proof with real names, comments, and testimonials. In Mexico, players respond not to flashy ads, but to what feels genuine, like a recommendation from a friend. That’s why this approach succeeded and keeps succeeding.
The team tested different approaches. Some PWAs focused on welcome bonuses and fast registration, while others highlighted popular classic slots like Oink Oink Oink, Mega Fire Blaze: 3 Wizards, and Buffalo Blitz from PlayTech.
They didn’t stick with just one funnel. Throughout the campaign, PWAs were constantly updated and improved with small changes — from CTA color and wording to block order, review placement, and phrasing.
Localization was crucial. All content was translated into Mexican Spanish, using local slang and cultural touches. The interfaces included OXXO and SPEI logos, Mexico’s most popular payment systems, making the product feel like it came from a local friend rather than a generic international offer.
For creatives, the team tested videos and static ads in different sizes: 1:1, 4:5, and 9:16. Because most users are on mobile, vertical videos worked best, though square ads performed well in feeds. The focus was on authenticity: clear CTAs, familiar symbols, and real emotions. Overly flashy or complicated visuals reduced engagement.
Ideas came from many sources: competitor research, internal PIN-UP Partners data, successes in other markets, and local trends, from sports events to viral TikTok and YouTube topics. The team also used ready-made creatives and landing pages from PIN-UP Partners.
This is just a small sample, PIN-UP Partners can prepare custom landing pages with full localization by native speakers for any GEO on request.
Key insights on player behavior
nce the funnels were stable and the campaigns started turning a profit, the team shifted focus to player behavior. At PIN-UP Partners, we stress that in markets like Mexico, understanding how players act is what really drives results.
The team analyzed the data closely, looking for patterns that directly impacted ROI, and here’s what they discovered:
The team found that conversion rates depended heavily on the time of day. Engagement peaked between 6 p.m. and 11 p.m. local time, when users were more likely to move from ads to PWA, register quickly, and make their first deposit. Optimizing campaigns around these hours boosted ROI by about 8% and increased FTD per thousand clicks by nearly 10%.
Demographics also mattered. Most traffic and the strongest retention came from men aged 25–35 — the core audience that engaged easily and had the highest LTV. Female audiences, meanwhile, clicked more on creatives (CTR was 15% higher) but converted to FTDs far less often. Women responded to emotionally driven messages like “Luck is on your side today” or “Only for new players,” but their motivation dropped further down the funnel. The team shifted focus to the male segment while keeping female campaigns smaller for retargeting and testing.
The team also tracked player quality after FTD. Net deposits (NetDep) and ARPU stayed high even as campaigns scaled. By paying close attention to behavior, they maintained stable ROI and avoided the common pitfall of higher volume but lower-quality users. Behavioral insights guided all key decisions, from creatives and landing pages to scheduling and audience segmentation, forming the backbone of the campaign strategy.
Case results
The 3 month campaign in Mexico was not only profitable but also showed that the Mexican GEO can deliver solid results with the right setup and systematic approach, especially when working with PIN-UP Partners.
Between June 1 and August 31, 2025, the team achieved:
- Total spend: $536,393.59
- FTDs: 23,774
- Team profit: $749 998 (of which $213 604 was net profit)
- ROI: +40%
The first month broke even, but that’s what allowed the team to build a working system, fine-tune their funnels, and achieve stable, predictable growth without lead price spikes or sudden drops. After the campaigns were optimized and scaled, ROI stayed steady, and traffic quality remained strong even as volumes grew.
This case shows that Mexico is a market with real long-term potential; as long as you understand the audience, test methodically, analyze your data, and partner with a trusted brand.
For anyone looking to test, scale, and earn at this level, now is the perfect time to join PIN-UP Partners, the leading affiliate program and direct advertiser in iGaming.
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