Simon Westbury talks about how 1xBet is transforming iGaming, the philosophy behind 1xPartners, and the company’s triumph at the SBC Awards Malta.The prestigious SBC...
PSG and 1xBet return to the center of football history
On May 30, Paris Saint-Germain is set to compete with Arsenal in Budapest, as the club reached the Champions League final for the second time in a row.
PSG is aiming to become the second club in UCL history to defend its title after Real Madrid’s run from 2016 to 2018. Despite finishing 11th during the league phase and facing a drawn-out clash with AS Monaco at the beginning of the knockout phase, Luis Enrique’s side progressed as the tournament went on. PSG delivered strong performances against opposition, including an 8-2 aggregate victory over Chelsea FC and a 4-0 win over Liverpool FC.
The semifinal against FC Bayern became one of the matches to win over neutral fans, with the first leg ending 5-4 in favor of PSG, after which supporters described the game as the best one of the season. Luis Enrique called it the best game of his career as well, as PSG reached a high level of efficiency.
During the second half, PSG led with a more tactical approach and secured progression with a 6-5 aggregate victory. Ousmane Dembélé’s early goal after just 2 minutes became the third-fastest goal ever scored in a Champions League semifinal.
1xBet and PSG continue successful partnership
1xBet has been the official betting partner of PSG since 2022, and during this period, the club won its first-ever Champions League title and is now one step away from the top of European football.
The collaboration shows a shared long-term vision focused on growth and ambition, instead of short-term gains that have no future. 1xBet and PSG have shared multiple victories, records, and memorable moments that further improved the connection with millions of football fans worldwide.
Those interested in building long-term success with the brand can join the 1xPartners affiliate program.
When the whistle starts the world's premier football tournament, the same 90 minutes unfold in very different ways across the globe. Same match, same moment, but audiences in...
