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René Higuita as the new ambassador of Betsson Group
The leading global betting operator Betsson welcomes René Higuita as their new brand ambassador.
René Higuita was celebrated for his “scorpion kick” save in 1995 against England.
Betsson’s Commercial Director for Latin America, Andrea Rossi commented:
“We are proud to collaborate with a football legend like René Higuita, who embodies our passion for football and entertainment. This partnership reinforces our commitment to the Colombian market and strengthens our leading position in Latin America.”
Higuita has been a combination of professionalism and showmanship, and he was essential in Colombia making their comeback in the World Cup during the 90s, he won two leagues, a Copa Libertadores, and two Inter-American Cups with Atlético Nacional.
Higuita said:
“This alliance began as a bold idea and has now become a reality. I’m proud to join Betsson to make a difference and bring the passion of football closer to the fans.”
FIFA was compelled to make a rule that would define attackers goalkeepers after he scored 43 goals and was considered one of the best goalkeeper-attackers in the world which came to be known as the “Higuita Law.”
Betsson aims to strengthen its hold over the Latin American gambling market through this partnership.
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