Scientific Games amplifies OpenGaming Jackpot offering after agreement with BlueRibbon
Scientific Games Corporation has merged BlueRibbon’s customizable jackpot solution into its OpenGaming ecosystem, with Kaizen Gaming brand Stoiximan being the first to launch the marketing tool. This recent partnership reinforces Scientific Games’ OpenGaming, while providing partners all over different regulated markets with the ability to create jackpots within games via BlueRibbon’s software.
The combination of OpenGaming’s state of the art network-level gamification technology with BlueRibbon’s player engagement software will surely provide operators with a strong solution. As such, it will increase excitement levels within games, boost customer lifetime value and deliver greater brand differentiation with responsible gaming tools available to players.
Amir Askarov, co-founder and chief executive at BlueRibbon, said: “The unprecedented global reach that Scientific Games possesses with its OGSplatform ensures that this new partnership is hugely significant to us. Integrating our software will open the door to many new opportunities. We’re excited to bring our highly effective solution to even more operators across the globe.”
“Providing an innovative and wide product range has been our priority, and we wanted to include the customizable jackpot software that BlueRibbon provides into our offering. Following a seamless integration through Scientific Games’ OpenGaming, we’ve been in a position to produce a campaign that matches our needs and brand identity. The initial results demonstrate that we are heading to the right direction, with players appreciating the way in which we’ve delivered an improved user experience.” Said Dimokratis Papadimos, RNG casino manager at Kaizen Gaming.
Dylan Slaney, senior vice president of digital gaming at Scientific Games, also commented saying: “We’re excited to bring BlueRibbon’s innovative marketing and jackpot products to the OGS. Players are constantly looking for something new from their gaming sessions, and by bringing together our gamification technology with BlueRibbon’s software, it’s the perfect match to deliver an exciting new experience. Our philosophy is all about bringing cutting-edge innovation to our leading global network, and this new partnership delivers on that promise.”
Stoiximan has officially become the first ever OpenGaming customer of Scientific Games to make use of the marketing tool following this new agreement, with the software to be rolled out with all the Company’s customers in the upcoming months.