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Simon Westbury reveals 1xBet’s formula for success
Simon Westbury talks about how 1xBet is transforming iGaming, the philosophy behind 1xPartners, and the company’s triumph at the SBC Awards Malta.
The prestigious SBC Summit Malta took place in Saint Julian’s at the end of April. As part of the event, the SBC Awards Malta recognized leading companies across the industry, with 1xBet winning the Best Affiliate Program category, further strengthening its position in the growing iGaming market.
Simon Westbury, the brand’s Strategic Advisor, accepted the prestigious award:
“The SBC Awards Malta is not only brand recognition but also proof of the effectiveness of our Partner-First model. We didn’t just receive an award. We gained confirmation that our investment in technological security and transparency was the right decision. Today, 1xPartners stands for institutional reliability in the iGaming world.”
Simon Westbury emphasized that 1xBet has built an effective ecosystem with leading products and a seamless user experience, highly praised by experts, affiliates, and investors. A big part of that success is 1xPartners. Launched in 2016, today the program operates in more than 150 countries and has managers speaking 53 languages. According to Westbury, this mix of global reach and local support helped drive 50% growth over the past year.
Simon Westbury also said that in 2026, being a big brand alone is not enough to stay ahead in iGaming. Companies need to keep improving their technology every day, including using AI and machine learning tools to help prevent fraud.
Simon stressed the importance of keeping processes simple and transparent, especially when it comes to payouts. This approach helps 1xPartners create a strong community where affiliates receive reliable support, solid conversion rates, and access to exclusive events.
1xPartners works with more than 500,000 partners and continues to grow by improving navigation, upgrading its software tools, and using AI-powered analytics to help affiliates track campaigns in real time. The platform also automates operational processes through API integrations, making it easier for partners to manage their business from anywhere. Affiliates can choose between RevShare, CPA, and Hybrid models, while also getting access to more than 250 payment methods.
The win at the SBC Awards Malta highlighted the scale of the 1xBet ecosystem. Join 1xPartners and discover the benefits of working with one of the leading names in iGaming affiliate marketing.
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