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Sky Bet is again partnering with EFL’s for the coming season
Birch, the boss of Sky Bet, noted the importance of safer gambling as the company is starting its 10th consecutive season as the title sponsor of the English Football League.
One more time Sky Bet is EFL’s top partner for the current season, which started last weekend.
As the 22/23 season is starting Birch said the main center of the collaboration is going to be reasonable gambling.
The cooperation of the two started back in 2013 and is focused on a memorandum of understanding which sets out obvious goals – tasks that both sides must fulfill in a “socially responsible manner.” during the entire season Sky Bet will have the duty of promoting safer gambling, which according to Birch is the center of their agreement with EFL.
“Additionally, the ‘Take Time to Think’ ads with updated LED billboards, updated sleeve badges for all seventy-two teams will advertise the campaign along with each game day’s program and a big-screen ad highlighted by Sky Bet.”
commented Birch.
Later he added that This season they will continue the work they did with the 1st teams of every club, presenting a more improved program, formed taking into account the opinions and own experience of the people who have suffered from gambling.
As a result of this contract, both sides will keep working directly with Epic Risk Management, with which Sky Bet has signed a long-term partnership worth one million pounds to inform users and worker of each seventy-two EFL clubs about the harm caused by wagering.
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