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Sky Bet partners with EFL and releases #StepUp campaign
By partnering with the English Football League, Sky Bet released their new campaign under the name #StepUP.
Their focus will be the forthcoming ‘Play Offs’, determining the hopes of different teams to advance.
As part of the campaign Flutter will keep on sharing messages during the Playoffs, like the last 3 seasons.
They are also partnering with LADBible to cover the finals of League Two and Championship Play Off. They will show special behind the scene content for the super fans.
In 2018 Sky Bet signed a contract with EFL Championship for 5 years. Which the chief executive officer of Sky Bet S. birch described as a “significant professional sport”.
M. Afflick, who is the Brad, Creative & Sponsorship Director at Sky Bet, described these playoffs as one of the most exciting events in football and added that with their campaign they will capture a lot of BTS moments for the fans, which is going to be available on their social media platforms.
Previously, they have been aiming for reasonable wagering and player’s protection. During the 21/22 season so many of the ads (70%) were focused on these topics.