Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed to help sportsbook operators maintain player engagement throughout the 2026 FIFA World Cup.
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Soft2Bet appoints Ryan Collinge as Executive Vice President
Soft2Bet, a leading iGaming turnkey solutions provider, has named Ryan Collinge as Executive Vice President of Group Business Development & Strategic Partnerships.
Bringing more than 20 years of experience across commercial, product, and operational roles in both retail and online gaming into the company’s senior leadership team, Collinge will focus on supporting Soft2Bet’s ongoing growth and deepening relationships with operators and entertainment brands.
Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said:
“Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth. His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands.”
Collinge has worked across both private equity-backed startups and large multinational gaming groups. Over the years, he has been responsible for global sales, commercial strategy, and business development, including involvement in iGaming content, product development, and studio management. He has also overseen international accounts and revenue portfolios for major gaming companies, while developing long-term relationships with operators, suppliers, investors, and strategic partners.
Collinge brings strong experience in the casino content space, which will support Soft2Bet in better understanding client needs and optimizing the solutions it delivers.
Soft2Bet has won the Innovation in Mobile and Innovation in Casino Software categories at the EGR B2B Awards 2026, adding two more milestones to its growing list of industry...
