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Stake extends partnership with Everton FC
Betting and gaming operator Stake has renewed its partnership with the English Premier League club Everton FC, amending its previous agreement to move the front-of-shirt branding to the players’ shirt sleeves.
Previously, Stake was Everton’s main partner for the last 4 years; now, as the club’s Official Sleeve Partner, Stake will begin its multi-year partnership from the 2026-27 season. According to the deal, Stake’s branding will appear on digital channels, during Everton’s official matchday, inside the club’s Hill Dickinson Stadium, and at Goodison Park, which is now the base for the Everton Women team.
Stake’s Chief Marketing Officer, Akhil Sarin, commented:
“Our partnership with Everton has been an important and successful one, and we are proud to continue our relationship with one of English football’s most historic and globally recognised clubs. We look forward to building on the partnership as Official Sleeve Partner and to continuing to work with Everton to deliver engaging content, experiences, and activations for fans.”
Additionally, the football club’s new front-of-shirt partner is set to be the CMC Markets financial trading platform.
Everton’s President of Business Operations, Andrew Middleton, added:
“Stake has been a major supporter of Everton over the past four seasons, and this agreement reflects both the strength of our relationship and the continued growth of Everton’s commercial partnership portfolio.”
The partners have also stressed that the collaboration will fully comply with all gambling regulations and responsible gaming standards.
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