Soft2Bet, a leading iGaming turnkey solutions provider, has named Ryan Collinge as Executive Vice President of Group Business Development & Strategic Partnerships.
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Soft2Bet brings MEGA to the Spotlight at Global Gaming Expo 2025
Soft2Bet, a leading provider of turnkey solutions for iGaming operators, is getting ready for a strong presence at the 25th Global Gaming Expo (G2E), scheduled on October 6-9 in Las Vegas.
The company will highlight its Motivational Engineering Gaming Application (MEGA) platform, an award-nominated gamification tool that’s transforming player engagement worldwide.
MEGA, recently nominated for Product Innovation of the Year at the Global Gaming Awards Americas 2025, is changing the way gamification works in iGaming by creating personalized player experiences and helping operators grow engagement, retention, and promote sustainable play.
Alex Gitsik, CMO at Soft2Bet, said:
“We’re thrilled to return to G2E during such a landmark year for the industry — the conference’s 25th anniversary. The MEGA platform represents the future of player engagement, combining innovation with proven results to help operators not only compete but lead in today’s fast-evolving markets. Our interactive workshops at the expo will give attendees unique insights into how MEGA drives sustainable growth.”
Soft2Bet will be hosting interactive MEGA workshops during G2E 2025, allowing visitors to experience for themselves how the platform allows operators to differentiate themselves and keep in touch with their players in competitive markets like North America. The top highlight will be an open MEGA workshop at 2:30 p.m. on Wednesday, October 8, at booth #3630, where a live demo will be presented to the attendees on how MEGA facilitates player retention and operator performance.
G2E presents an opportunity to further expand the Soft2Bet presence, with the momentum being built with brands like ToonieBet in Ontario, where MEGA has already delivered clear, measurable results. Celebrating its 25th anniversary, G2E has evolved into one of the most prominent events in the worldwide gaming industry, providing as a key platform for innovation, networking, and market expansion.
Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed to help sportsbook operators maintain player engagement throughout the 2026 FIFA World Cup.
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