Soft2Bet’s new sports betting and casino brand Betoro has been released in Denmark, offering a highly localized and culture-first gaming experience to players.Betoro’s...
Soft2Bet enters 2026 with 5 brands and 4 sponsorships
Soft2Bet wrapped up Q1 2026 with strong results, reporting the launch of five new brands, four sponsorships, and further expansion in important global markets.
The five new brands include Lodur in Sweden, Zinx in Romania, Betinia, Betoro, and QuickCasino in Denmark, showing a localized growth strategy mixed with player-aligned behavior and regulatory compliance.
Soft2Bet also secured partnerships with the Oshawa FireWolves and Rock League Curling in Canada, and renewed its collaboration with CFR Cluj football club in Romania. Additionally, the brand’s visibility was improved through the Betinia League and CampoBet Division in Denmark.
In the coming months of 2026, the company is looking to expand into more markets, as it has already submitted a license application in Alberta, Canada, and there are plans to move into Spain and Portugal.
As the FIFA World Cup approaches, Soft2Bet is planning to offer players a gamified tournament module, which is created to extend user engagement even more than traditional sportsbook formats with the help of interactive mechanics.
In Q2, Soft2Bet aims to focus on disciplined and strong market growth, product development, and improvement in market positioning.
Top iGaming turnkey solutions provider Soft2Bet has recently hosted an exclusive two-day golf and padel event at the Gleneagles Hotel in Scotland.The experience brought...
