B2B iGaming provider Soft2Bet has been shortlisted in four EGR B2B Awards categories, highlighting the company’s achievements in technology, product delivery, and commercial...
Soft2Bet launches Zinx in Romania
Soft2Bet has announced the launch of its new digital entertainment platform Zinx in Romania, which connects casino entertainment and sports betting for local players.
The platform offers speed, clarity, and variety all in one place, representing the company’s strategy of combining strong creative direction, product depth, and intuitive design for local preferences and safe gameplay. Zinx will operate according to targeted marketing campaigns that are based on the experiences of local players and a deep understanding of the Romanian market.
At the center of Zinx’s design is an animated dragon mascot in a dark backdrop with electric blue and kinetic purple gradients. The platform’s casino side provides modern content and a clear player journey, while the sports betting side is shaped around Romania’s passion for sport. By mixing the two, Zinx brings together casino entertainment and sports betting for the players who want to enjoy both.
Zinx’s retention strategy is supported by MEGA Round’s custom prize wheel feature, which allows players to earn spins with deposits and get randomized prizes as part of a rewarding layer to casual play.
Yoel Zuckerberg, CPO at Soft2Bet, stated:
“With Zinx, we are bringing an incredibly competitive and relevant digital product to Romania, perfectly balancing thrilling, electric gameplay with safe and transparent operations. Our powerful dragon mascot and the innovative MEGA Round gamification engine help define the Zinx experience across both casino and sports betting. We are confident Zinx will set a new benchmark for Romanian players seeking a modern, diverse, and secure entertainment platform.”
The Zinx launch marks another step in Soft2Bet’s journey of building feature-rich and localized iGaming brands, and using targeted marketing with a strong commitment to responsible play. The new brand brings long-term engagement and energy to the Romanian market.
Soft2Bet wrapped up Q1 2026 with strong results, reporting the launch of five new brands, four sponsorships, and further expansion in important global markets.The five...
