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Soft2Bet Makes A Sponsorship Deal with Divisionsforeningen
Soft2Bet, the company behind the betting operators Betinia and CampoBet, entered a new comprehensive sponsorship agreement with the Divisionsforeningen.
The sponsorship is set to strengthen community engagement and support long-term development of football at all levels in Denmark. The main goal is to introduce fresh energy into the game, increase visibility, and put local clubs and players who compete across the country each week under a bigger spotlight.
The agreement covers the next 2 seasons (2025-2026 and 2026-2027), applying to the 1st, 2nd, and 3rd divisions in Danish football. From the next season, Division 1 will be renamed Betinia Liga, Division 2 and Division 3 will be named CampoBet 2 and CampoBet 3, respectively.
Claus Thomsen, Director of the Divisionsforeningen, shared on the partnership:
“We are very pleased that Soft2Bet, which operates CampoBet and Betinia, has chosen to support Danish football broadly and wants to support the growing interest in the tournaments. The fact that there will now also be a name sponsor for the third and fourth best tiers is a tribute to all the work the clubs have done to deliver a fantastic product, create ever better conditions, and increase awareness of the tiers.”
Betinia and CampoBet are leading brands in the Scandinavian market. The brands partner with local sports organizations, have exceptional player loyalty, and take up dominant positions in the mobile gaming sector.
Oksana Tsyhankova, CMO at Soft2Bet, commented:
“This partnership reflects Soft2Bet’s commitment to football in Denmark. With a strong focus on localized, responsible experiences through Betinia and CampoBet, we support both the growth of the game and the communities behind it – always in line with Danish Gambling Authority standards.”
The agreement will also cover initiatives and campaigns to raise fan interest around the clubs and the matches around the country.
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