Soft2Bet has announced the launch of its new digital entertainment platform Zinx in Romania, which connects casino entertainment and sports betting for local players.The...
Soft2Bet recognized as Innovator in iGaming Entertainment by SBC Awards 2025
Soft2Bet won the Innovation in Casino Entertainment award at the SBC Awards 2025 for its MEGA (Motivational Engineering Gaming Application) solution, a product that enhances player experience.
Soft2Bet earned recognition in2024 for innovation across its casino and sportsbook platforms. This year, the company showed how gamification itself can be entertainment, giving players real progression, choice, and localized experiences. Soft2Bet’s brands have proven the model works even in tough European markets, driving retention and engagement, while also delivering sustainable results, keeping bonuses in check and putting responsibility first.
Rasmus Sojmark, CEO and Founder of SBC, commented:
“Soft2Bet is a shining example of innovation in action, so massive congratulations on winning the Innovation in Casino Entertainment award. Their MEGA product is a true benchmark for innovation, and their role in leading the Gamification Academy, which we introduced this year at SBC Summit, shows that they are not only innovators but also knowledge leaders who willingly share their expertise with the entire industry. Their work continues to raise the standard for what entertainment can and should be, so big kudos to the team.”
One gamified system for market growth
Gamification in iGaming has grown from a marketing tool into a major part of the player journey. The Innovation in Casino Entertainment Award highlights this change, and Soft2Bet’s MEGA engine brings it to life with missions, events, and clear rewards, creating better entertainment, stronger loyalty, and a sustainable model that meets local licensing rules and supports long-term growth.
Oksana Tsyhankova, CCO at Soft2Bet, said:
“Soft2Bet team accepts the challenge of delivering the best customer experience and bringing new entertainment to the iGaming industry. We are proving it by aligning leaders and talent across product, compliance and B2B, and by applying strong design, localization and brand-building expertise.”
In 2025, Soft2Bet went beyond product innovation. The company supported the Legends Charity Game, hosted the Gamification Academy that filled a hall with operators, and judged the inaugural First Pitch competition.
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