Soft2Bet has won the Innovation in Mobile and Innovation in Casino Software categories at the EGR B2B Awards 2026, adding two more milestones to its growing list of industry...
Soft2Bet releases MEGA Shoot for World Cup player retention
Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed to help sportsbook operators maintain player engagement throughout the 2026 FIFA World Cup.
The feature will be rolled out across selected Soft2Bet brands, including Betinia, Swiper, Campobet, ToonieBet, and Elabet, covering regulated markets such as Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the wider Canadian market.
The launch comes ahead of the biggest FIFA World Cup in history. The 2026 tournament will feature 48 national teams, and 104 matches played across the United States, Canada and Mexico, stretchinb the betting calendar out for operators. Industry estimates say wagering volume in the US alone could top what we’ve seen for the Super Bowl, giving sportsbooks a lprolonged period of football betting activity.
MEGA Shoot is built around a best-of-five penalty shootout. Players will test their skills from the penalty spot, alternating between striker and goalkeeper to score goals and make match-winning saves. The striker chooses where to shoot, while the goalkeeper chooses where to defend. Each round is shown as a goal or a save before players switch roles and continue the series.
How It Works | MEGA Shoot
Early internal data shows 31.9% game engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said:
“The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”
MEGA Shoot adds a World Cup-focused experience to Soft2Bet’s MEGA portfolio, giving operators another way to drive engagement alongside sportsbook betting during the tournament. For players, the format is simple and familiar: take turns shooting and defending in a penalty shootout, choosing where to aim and where to make the save.
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