Soft2Bet wins two EGR B2B Awards for product innovation
Soft2Bet has won the Innovation in Mobile and Innovation in Casino Software categories at the EGR B2B Awards 2026, adding two more milestones to its growing list of industry achievements.
The awards highlight Soft2Bet’s focus on building products that help operators launch, scale, and adapt in regulated markets, with its technology is designed around local market requirements, partner goals, and compliance standards.
The Innovation in Casino Software award highlights Soft2Bet’s casino platform, back-office control, and MEGA, its proprietary gamification solution. The platform combines casino, sportsbook, CRM, CMS, payments, compliance, promotions, and player engagement in one system, giving operators greater control while reducing operational complexity.
MEGA enhances casino and sportsbook experiences through missions, challenges, rewards, segmentation, and progression mechanics. According to Soft2Bet, the platform has helped drive strong results, including 190% year-on-year growth in Casino Games GGR, 173% growth in Sportsbook GGR, more than 200 million game rounds processed daily, and 99.99% platform uptime.
Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said
“Recognition from EGR is a strong endorsement of the product development our teams are delivering across mobile, casino software and gamification.Operators want technology that helps them compete, retain players and improve performance without adding unnecessary complexity. These awards support that direction and give us added momentum as we bring MEGA and our platform to more partners.”
The Innovation in Mobile award recognizes Soft2Bet’s native app delivery and mobile-first approach. Its mobile architecture is designed for fast performance, stable gameplay, intuitive navigation, haptic feedback, adjustable text sizes, and voice-enabled features.
Recent work across Betinia and Swiper highlights how Soft2Bet tailors mobile experiences to different brands and markets. Betinia reached the top spot in Sweden and Denmark, while QuickCasino Sweden reported a 30% increase in conversion following an App Store Product Page test.
These two EGR B2B Awards 2026 wins add to Soft2Bet’s 10-year track record of developing technology for iGaming operators. The company continues to grow its B2B offering, supporting operators with platform migrations, native mobile apps, and new market launches.
Each solution is built around local market requirements, partner goals, and compliance needs. MEGA, Soft2Bet’s gamification product for casino and sportsbook, uses missions, rewards, segmentation, and progression mechanics to help operators improve engagement, retention, and long-term player value.
With 3 years of experience in iGaming, I focus on producing content that helps readers make sense of developments across the sector. My work includes interviews with industry professionals, regional market analysis, affiliate industry developments, and detailed reviews. With a particular interest in how iGaming is evolving and where it’s headed next, my degree in English and Communication has shaped how I approach writing, especially when it comes to making complex topics easy to follow.

















