Soft2Bet’s Betinia Wins “Innovation in Casino” at EGR Awards 2025

Soft2Bet‘s Betinia received the “Innovation in Casino” award at the EGR Marketing & Innovation Awards 2025, recognizing its outstanding use of gamification.

The award highlights Betinia’s successful integration of its proprietary gamification engine, Motivational Engineering Gaming Application (MEGA), as a transformative force elevating the casino experience. MEGA is a core strategic framework, boosting user engagement through personalized experience, progression-based mechanics, and content-rich interactions.

Betinia achieved high performance results in 2024, becoming the №1 app in local app stores, emphasizing Soft2Bet’s localization, customization, and retention approaches. MEGA creates a player experience focused on achievement, narrative progression, and sustained engagement, leading to a 176% increase in player retention.

With more than 75% of users engaging through native apps, Betinia highlighted MEGA’s effectiveness in boosting mobile retention while staying compliant in highly regulated markets such as Sweden and Denmark.

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, stated:

“We know how to create performing brands, and this win acts as proof of concept for our B2B activities, as the whole industry acknowledges the full spectrum of our innovations in casino. All our brands demonstrate Soft2Bet’s commitment to excellence in customer experience, innovative design, and robust regulatory compliance.”

Soft2Bet and its brands were shortlisted for 12 nominations, and Betinia took home 5 of them. Soft2Bet continues to set new standards in the industry by constantly transforming traditional user experience through gamification, localization, and customization across all services.

Gaya Abrahamyan Content Creator

Covering a range of topics in the iGaming space, including news, interviews, and in-depth articles, my main focus is to keep things informative, clear, and genuinely interesting. With a degree in Cross-Cultural Communication, I write in a thoughtful, accessible tone that connects with both industry pros and interested newcomers.

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