iGaming InterviewsShow More
Sportradar launches ad:s with Snapchat
Sportradar’s ad:s technology has recently gone live on Snapchat.
Having over three-quarters of a billion active users per month and an excellent targeting algorithm make Snapchat a great advertising platform for the iGaming and sports betting industries, which will become easier to take advantage of through this integration. Operators will be able to utilize the popular social media platform to acquire new players through Sportradar’s paid advertising solution.
The Director of Global Advertising Sales at Sportradar, Florian Geheeb, stated:
“As there are billions of people using various social media platforms every month, iGaming operators are increasing their social media marketing efforts to reach their desired demographics more easily. With this latest integration of our sector-specific advertising solution into Snapchat, we will be giving operators all around the world new opportunities to optimize their marketing spend and enhance the performance of their campaigns.”
The Manager of Real Money Gaming at Snap Incorporated, Ross Hartnett, commented:
“We are excited to be partnering with Sportradar to integrate their iGaming marketing solution on our platform. This collaboration will open the doors for many gambling and sports wagering operators to reach vast audiences of players all around the world. We are certain that the combination of our and Sportradar’s expertise will result in an excellent product for our advertising partners.”
Sportradar’s ad:s service has been designed for the sports wagering and iGaming sectors from the ground up. It utilizes specialized artificial intelligence algorithms to give its clients a clearer understanding of the needs of their customers and a more direct path to serving personalized advertisements to the targeted demographics.