Sportradar strengthens Bundesliga International partnership
Sportradar, internationally recognized supplier of sports betting services, and Bundesliga International, a brand under German Football Liga (DFL), decided to lengthen their long-lived cooperation, as a result of which Sportradar gained permission to broadcast football matches.
Sportradar owns broadcasting permission for Bundesliga and Bundesliga 2 out of the borders of the United States and DACH countries till the 2025-2026 season. Thus, it will sublicense the rights for picture transformation from the matches to its sportsbook operators.
Additionally, Sportradar is to deliver a huge variety of tools supporting fan interplay with Bundesliga content. Apart from that, the operators are permitted to video record the competitions and deliver it to the customers.
Based on the collaboration, Sportradar has permission to gather data from the matches and deliver trustworthy, speedy information to the clients.
Besides, the company also provides an igaming software called Virtual Sports Bundesliga. It involves videos from a database of around 3500 Bundesliga competitions.
The CCO at Sportradar, Ed Blonk noted:
“Our company has been working closely with Bundesliga International and German Football League (DFL) with the aim of serving fantastic projects in the industry. We are going ahead with our goals and ambitions to boost the engagement and entertainment of the sport enthusiasts globally.”
The head of Bundesliga, Robert Klein, remarked:
“Our trusty collaboration has lived long years, and we link up once again for establishing new and better projects and offerings for our market”.
The contract launched yet 15 years ago and has been lengthened by 5 years within strong cooperation involving global betting rights and streaming services.