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Sports Illustrated and 888 partner up in Colorado
Multiple award-winning online casino operator – 888, and American sports magazine owned by Authentic Brands Group – Sports Illustrated teamed up in a Colorado sportsbook launch.
The new sports betting platform, launched by 888 via the deal with Sports Illustrated, will go under the name SI Sportsbook (Sports Illustrated Sportsbook), and will allow sports fans to bet in-play and pre-game, featuring worldwide known sports events such as the NFL, NBA, NHL, and more.
The SI Sportsbook will also feature a fun “pick ‘em” game, which will present sports betting tools for numerous sports types, as well as educational widgets.
The release of SI Sportsbook followed suite shortly the recent collaboration between 888 and ABG (Authentic Brands Group), which owns SI since 2019.
The affiliation will also see 888 gain a special certification from Authentic Brands Group to use the SI branding, as well as some promotional tools.
From ABG’s part, the group is going to gain affiliate fees, as well as a brand certification.
Within the terms of the agreement, the two companies will be free to release future sportsbooks in the US market, under the terms of each state’s gambling authorities’ licensing.
Senior VP at 888 – Yaniv Sherman, commented:
“Teaming up with SI is surely going to help us further expand across the US, thanks to SI’s already established solid market presence in numerous states.”
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