The Netherlands operators spend €23m for gambling ads
After launching the live wagering market in the Netherlands, the records of gambling ads have shown a remarkable rise. 11 licensed operators spend around €23m for online wagering advertisements.
Dutch daily newspaper de Volkskrant conducted a report based on a request from Nielsen, TV research agency. The report stated that the highest price for gambling ads was given by the state-owned Holland Casino and Toto.
These two companies spent nearly €6.4m and €4.5m during the previous two months. According to Nielsen, no discounts or separate price contracts were taken into consideration while calculating these records.
Nielsen displayed more than 366,000 wagering advertisements on TV and websites during October and November. It exceeded the record of 170,000 of the same period in the previous year.
Three ads out of four averted casino’s digital offerings after online gambling’s legislation. Research claims that 88% of advertisements were displayed on the internet.
The newspaper states that both companies aimed to provide safer and responsible gambling experience for customers, rather than to exceed the competitors. The two giants remarked that being the first to get licenses permitted them to start their advertising campaign early.
Under the terms of advertising laws, advertisements are banned on TV during 6am-7pm and for people under 25 ads are banned to feature endorsements.
In addition to that, commercials are banned to recommend wagering as a way for earning money. All advertisements should involve full terms and policies of suggested bonuses.
The Kansspelautoriteit (KSA), a Dutch Wagering regulator sanctioned one of the eleven licensed operators for breaching advertising laws in the previous week.
The Dutch House of Representatives applied the government to prohibit not targeted ads and to put a ban on all live wagering commercials during daytime.
The minister of Legal Protection, Sander Dekker, claims that it’s early for such commercial prohibition.
In addition, the Netherlands permitted casinos to deliver games of chance like roulette and poker from October. The Dutch gambling regulator approved licenses for 11 operators and permitted commercials after 9pm.