The Ukrainian Gambling Council, UGC, has inquired Google to review its gambling advertisement restrictions in the country.
The issue is that currently, Google blocks all gambling advertisements in Ukraine, including those from licensed operators. According to the Ukrainian Gambling Council, this results in major losses for the country.
The UGC stated:
“Combating illegal online gambling advertising is an important component of counteracting the development of the shadow gambling market. However, over the past year, an unbalanced policy in this regard has led to extremely negative consequences – search engines have begun to block all advertising related to the activities of primarily licensed Ukrainian gambling market organisers that have established and unchanged domain addresses in the Ukrainian Internet segment. However, illegal operators, who can easily change the names of their websites and move from one domain to another (in different jurisdictions), have hardly felt the effects of the bans.”
Currently, all kinds of gambling advertisements in Ukraine are strictly banned. Moreover, those who suffer from this are legal and authorized companies.
Lotteries’ licenses expired in 2014. Without the necessary licenses, the regulator recommended that lotteries mimic gambling, including internet casinos, slot machines, and betting. Additionally, they don’t contribute any taxes or license fees to the budget. However, there are no limitations on gambling advertising for lottery providers.
The UGC continued:
“As a result of this, companies lose customers and profits, and the state loses taxes,” the statement added. “In order to remedy the situation and streamline the system of prohibitions in order to prevent further losses of business and state funds, the Ukrainian Gambling Council (UGC), a non-governmental organisation that unites licensed gambling organisers, has once again appealed to the management of the regional office of Google in Ukraine.”
The UGC ensures that illegal operators do not suffer from the bans as they have all the methods to change their domains and keep their illegal operations.
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