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Unibet and Swedish Elite Football’s safer gambling project
Unibet, owned by Kindred Group, has joined forces with Swedish Elite Football (SEF) to create a new initiative to make gambling safer.
The training courses, starting soon, will emphasize the significance of player accountability and responsible gambling in general. The new initiative is open to all current Allsvenskan and Superettan players and coaches from all 32 clubs. Every club’s training will be monitored by integrity officers, who will ensure that the process goes smoothly and successfully.
Anders Wikström, SEF league integrity officer, went on to state how gambling has been becoming a problem for many people and the sporting industry. In collaboration with Unibet, he aims to accomplish significant achievements with this effort and give an additional responsible gaming tool. Anders added:
“The online course includes a self-assessment in which you may get insight into your present gambling behavior by answering specific questions. Something we consider to be a critical metric. The training also includes contact information for individuals who believe they are in a dangerous position, which gives us comfort.”
The training is part of the sponsorship deal between Unibet and the two leagues, as Unibet is the league’s principal partner. This new training program followed the completion of a match-fixing course earlier in the year and.
Philip Lagström, Sweden manager of Unibet, stated how they always strive for a sustainable gaming market, with a huge goal of having no revenue from harmful gambling by 2023: Philip also mentioned:
“Throughout our collaboration with SEF, we have taken many steps to combat match-fixing and harmful gambling. This training is just one illustration of the work we undertake with SEF, and we will keep on working during the contract duration. It is really essential to us to share and contribute our knowledge through this sponsorship.”
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