US sports organizations launch responsible betting campaign

US sports organizations launch responsible betting campaign

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US sports organizations launch responsible betting campaign

Numerous major US sports organizations, along with several prominent gambling operators, have recently launched a new responsible gambling campaign.

The campaign has been launched through a collaboration between the MLB, NBA, and NHL. The campaign’s main message encourages sports fans to bet responsibly and features a 30-second video that recently debuted during the NBA match between the Cavaliers and 76ers on the 21st of the month. The short video was also published on the social media accounts of all of the participating sports leagues, further expanding its reach.

The campaign will deliver its main message by demonstrating the unpredictability of sports and by informing bettors that the pastime is not a means for earning “easy money”. The campaign’s materials will direct sports and betting enthusiasts to the website of the National Council for Problem Gambling, which is a charitable organization that is also involved in the creation of the campaign. The website will provide its visitors with valuable resources and information on responsible wagering behaviors.

Lastly, the main operator collaborators of the responsible betting campaign included major US gambling companies like FanDuel, Penn Entertainment, and DraftKings.

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