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Veikkaus faces major reform
This reform needs Veikkaus’ slot machines to apply compulsory authentication. According to the Veikkaus official site, all of their slot machines will be experiencing a historical reform in an attempt to combat gambling addiction and underage gambling.
This brand new reform will see their slot machines at non-casino venues all across Finland be subject to mandatory authentication. Such places include kiosks, restaurants, stores and service stations.
The new measures are part of Veikkaus’ CSR programme that mainly focuses on problem gambling, gambling addiction and responsible gaming. This new plan of action will give gamblers the chance to verify themselves on slot machines by using their “Veikkaus Card, by phone, or by using a payment card linked to their Loyal Customer status.”
Thankfully, there is not much of a major issue with gambling in Finland but Veikkaus’ goal is to put an end to any problem from coming about by executing various preventative tools.
Jari Heino, SVP, Channels and Sales, stated:
“We have actively brought forward the transition to authentication through our own actions and reduced the number of the slot machines. If a customer experiences gambling as a problem, this reform enables them to, for example, set a complete self-ban on their gambling. It will also be easier for the customers to follow their gambling activity.”
It is expected that player losses will decline by an estimated €300m. The new rules will allow players to self-exclude, hence not being allowed to play on slot machines. Moreover, players will also be able to track their spending and the requirement to provide age verification will decrease underage gambling.
Right now, Veikkaus has 10,000 slot machines across the country through its partner network, with the number declining by over 40% within the past year only in their fight against problem gambling. Originally, Veikkaus were aiming to completely omit 8,000 slots from the line of service by the end of 2020.
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