Yggdrasil’s YG Masters programme reveals new partner Reel Life Games

Yggdrasil’s YG Masters programme reveals new partner Reel Life Games

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Category: Blog, Industry News
Posted by: AffPapa
YG Masters

Yggdrasil has reinforced its YG Masters programme after announcing the addition of  Reel Life Games to its portfolio. 

The popular studio based in the United States will now be gaining access to the gambling content publisher’s technology in order to create content through its large network of operators and make sure there is quick distribution in markets all over the world.

Yggdrasil is home to the infamous and innovative GATI technology, which provides its partners with access to a regulation-adapted preconfigured toolkit to use in the creation and development of titles.

Reel Life Games is based in Illinois and was established not long ago by casino veterans who have experience in the land-based scene and come up with popular slot themes. The company is hoping to provide fun and entertainment to all players across the globe, and joining the YG Masters programme will certainly help turn that wish into reality.

Yggdrasil’s head of partner programmes, Stuart McCarthy, stated:

“Reel Life Games has a vision that matches our own – to create games that people love to play. This makes them the ideal partner and we are excited about them joining the YG Masters programme and using GATI to take their business to new heights. We pride ourselves on partnering with global studios with local expertise such as Reel Life Games as this gives us a 360-degree perspective on player preferences. As a result, the games created via YG Masters appeal to a wide demographic of international players.”

Andy Kniaz, Reel Life Games CEO, also noted:

“We are incredibly pleased to partner with Yggdrasil to launch our forthcoming titles. The YG Masters programme and their established GATI technology will help us focus on creating great games while we scale our business through their amazing distribution network and attractive promotions. We are a company looking to rapidly enter new markets and Yggdrasil offers us industry-leading support and an accelerated timeline for growth. We couldn’t be happier to join the programme.”