1xBet took part in the first-ever SiGMA North America event, held in Mexico City from September 1 to 3, and left with the Best Affiliate Program 2026 award, having also been shortlisted for Best Casino Operator and Best Sportsbook Operator in Latin America.
A busy 3 days at Centro Banamex
More than 4,000 industry delegates from North and Latin America attended the inaugural summit at Centro Banamex. Throughout the event, 1xBet’s team ran a full schedule of meetings with both current and prospective partners, using Booth No. 118p as their base for talks. Conversations there covered joint project ideas, potential new areas of collaboration, and the specifics of affiliate program terms.
By the end of the three days, 1xBet had built on existing partnerships, gained more visibility in the region, and opened doors to fresh opportunities in North and Latin American markets. The company also gave booth visitors something extra to enjoy, with themed decoration and interactive activities throughout the event, finished off by an iPhone 17 Pro Max raffle on the final day.
Around 2 decades in the industry
1xBet has been part of the iGaming space for 19 years, building relationships with major names in sport along the way, among them Paris Saint-Germain, FC Barcelona, Serie A, FIBA, Volleyball World, Billie Jean King Cup, MIBR, and The MongolZ. The platform now attracts over 10 million players each month.
The SiGMA Awards win adds to that track record, pointing to the strength of 1xBet’s affiliate program and its reputation in the industry. The company extended thanks to its partners for helping make the win possible, and said it’s open to welcoming new affiliates as it looks toward future SiGMA events.
