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1xBet Partners with Sunrisers Eastern Cape cricket team
1xBet has signed a deal with the Sunrisers Eastern Cape, becoming the official sponsor of the cricket team.
Taking part in South Africa’s SA20 tournament, which runs from December 26, 2025, to January 25, 2026, the team got off to a strong start, Beating Paarl at home by 137 runs. New signing Anrich Nortje was named player of the match, helping the team earn a bonus point in their first game. With such impressive performance, Sunrisers Eastern Cape is showing strong ambition to win a record third SA20 title.
A 1xBet representative shared a statement:
“Sunrisers Eastern Cape – two-time champion of one of the most popular international cricket leagues, and we are excited to support them in their pursuit of another victory this season. This partnership will be a natural extension of our global cricket development programme.”
The Sunrisers Eastern Cape were created by the Sun Group media company and are based in Gqeberha. They’ve been one of South Africa’s top teams, winning the league in their first two seasons and finishing as runners-up in the most recent SA20 tournament. For the upcoming season, Sunrisers Eastern Cape has strengthened the team with Marco Jansen and Tristan Stubbs, as well as promising talents Matthew Breetzke and Anrich Nortje, bought at the auction for $350,000 and $285,000, respectively.
Mr. K. Shanmugam, CEO of Sunrisers Eastern Cape, said:
“We know the formula for success – over three SA20 seasons, we have reached the final three times and won the tournament twice. With the help of our official partner 1xBet, we are aiming once again for the highest goals in the new season. Like us, this international brand loves to win and knows how to do it, so its support is extremely valuable to us.”
As part of the sponsorship deal, 1xBet’s logo will feature on the front of Sunrisers Eastern Cape’s match and training jerseys, as well as on stadium ads, team bench seating, TV coverage, and across the partners’ social media channels. Fans will also get the chance to attend Meet & Greet events and win signed merchandise. All news about these events, prize draws, and other promotions will be posted on 1xBet’s social media pages.
1xBet has been shortlisted in 3 nominations at the SiGMA Europe Awards 2026, for the Multi-Market Sportsbook, Sports Betting Operator, and Affiliate Program categories.
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