MightyTips has announced a brand-new collaboration with Merkur Bets targeting German-speaking bettors throughout Germany.
The collaboration aims to increase Merkur Bets’ customer base as it works to establish itself as a major force in several Central European countries.
Following a rebranding, Merkur Bets is the new name for the company, which was formerly known as XTiP for ten years. The website now offers a redesigned look, quicker loading times, and improved user-friendly navigation, modernizing the sports betting experience.
Stefan Bruns, CEO of Online Gambling and Sports Betting at Merkur Group said:
“The renaming of XTiP to Merkur Bets is not only a new beginning, it also offers the opportunity to establish a completely renewed approach to sports betting within the Merkur Group.”
Martin Collins, Head of Affiliates at Merkur Group added:
“We are very pleased to continue our work with the MightyTips team. Both sides bring great knowledge to the table for our core markets, and we look forward to a long-term beneficial partnership.”
This collaboration is hoped to boost acquisition rates.
