Affilka improves product portfolio with new module launch
SoftSwiss’ affiliate tracking platform Affilka has announced the release of a brand new option that will be allowing operators to keep an eye on in-depth player data. The company stated that this new module will be reinforcing its portfolio of products, as well as gathering data on various activities including registration, cash outs, visits and deposits.
Naturally, this comes aside from Affilka’s collected information and data surrounding current and cancelled bets, wins, GGR, NGR, balance adjustments etc…
In a comment on the news, Anastasia Borovaya, SoftSwiss Affilka Product Owner, said:
We’re excited to be launching this new module for the sports betting industry and therefore expanding our services to more exciting new projects. The sports betting industry is developing at an exceptionally rapid pace. More and more of our customers who operate online casinos are expanding by establishing sportsbook solutions. We couldn’t stand aside, therefore we decided to offer our current and future clients a new option that expands opportunities and helps to increase their efficiency.
Thanks to this new launch, all clients of the company will be reaping the benefits of this improvement that has been made to the commission constructor in regards to RevShare deals and CPA.
The company also remarked that when it comes to RevShare agreements, all sportsbook operators have the option to share with their partners a part of their net revenue. And thanks to the new launch, the percentage of revenue that can be paid to affiliates is able to be determined by multiple performance tiers including the amount of deposits, net revenue tiers of FTDs. All changes made to the CPA model mean that operators are able to set their own rules when it comes to player qualification. These rules can base themselves off of bets and deposits.