From July 1 to 2, London will host iGB L!VE 2026, one of the biggest events in the affiliate and iGaming industry. More than 15,000 visitors are expected to attend, with...
Affilka shares main takeaways from iGB L!VE 2026
After taking part in iGB L!VE 2026 at ExCeL London, affiliate management platform Affilka has shared the main topics discussed with operators, affiliates, and industry partners during the event.
The exhibition brought together companies from across the global iGaming industry, providing opportunities to discuss current market trends, business challenges, and future developments.
At its stand, the Affilka team focused on conversations around affiliate management, platform improvements, and operator needs. While the FIFA World Cup was a popular topic among visitors, most business meetings centered on operational challenges and affiliate program management.
During the iGB Affiliate Awards 2026, Affilka also sponsored and presented the Best Poker Affiliate award.
Industry challenges in focus
According to Anastasiya Baravaya, CEO at Affilka, many discussions focused on the challenges operators face as affiliate programs continue to grow.
Some of the main topics included balancing traffic quality with traffic volume, improving player retention after acquisition, and strengthening fraud detection to protect marketing budgets.
The team also discussed transparency in affiliate reporting, payment models such as hybrid deals and prepayments, and the importance of protecting affiliates from unfair payment disputes.
Another trend highlighted during the event was the growing number of operators moving away from in-house affiliate systems. As businesses expand, many are looking for SaaS platforms that can support long-term growth more efficiently.
Product updates and platform development
Visitors also showed strong interest in Affilka’s latest platform features. According to Anastasia Simonenko, Head of Operations, many attendees wanted to learn more about the Formula Constructor, Deep Linking, Hierarchy-Based Roles Management, and the Sub-affiliate Module.
Business discussions also focused on migration to the platform. Anzhelika Antonova, Head of Sales, spoke with operators about migration planning, new B2B integrations, and the benefits of using a dedicated SaaS affiliate management platform instead of maintaining an in-house solution.
Looking ahead, Affilka will continue developing its platform throughout the second half of 2026, including the introduction of new AI-powered features. The company also invited operators and affiliates interested in its solutions to connect with the team and learn more about its latest developments.
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