AffPapa is excited to expand its iGaming directory with WagerPartner.com, an affiliate program that has been in business for over 25 years, promoting transparency and...
AffPapa 2025 Recap: A Strategic Year in Review
As 2025 comes to an end, AffPapa is excited to reflect on a year full of milestones and strategic growth. Throughout the year, our focus remained consistent: strengthening connections within the iGaming industry while preparing AffPapa for its next stage of development.
This approach was reflected in the continued expansion of the AffPapa iGaming directory. Having welcomed 130+ new operators, 500+ affiliates, and 30 new media partners, AffPapa continued to grow as a platform where affiliates, operators, and B2B providers can connect and collaborate.
Beyond the numbers, 2025 also marked a turning point in how AffPapa approached growth. Rather than focusing on expansion alone, the year was shaped by more strategic decisions, such as entering the LatAm market for the first time and setting the stage for a bold new chapter for AffPapa.
The Big Rebranding: Introducing AffPapa Conference
Towards the end of the year, AffPapa took a significant step forward with the beginning of the entire AffPapa ecosystem rebranding. This included taking our flagship conference series to the next level: what was previously known as iGaming Club Conference is now rebranded as AffPapa Conference, complete with a new logo, website, and social media channels.
While both AffPapa Conference and iGaming Club remain under the AffPapa umbrella, they now operate independently, each with its own focus and identity.
The rebrand came naturally, as the industry already associated iGaming Club Conferences with AffPapa. Looking ahead, the upcoming AffPapa Conference in 2026 will take place in Madrid and Cancun, bringing together affiliates, operators, and B2B providers for affiliate-focused events.
Although the flagship conferences have moved under the AffPapa Conference brand, iGaming Club will continue its operations as a separate, more focused brand, hosting premium networking events and private C-level gatherings around major conferences.
The rebranding is only in its first stages, with more projects, initiatives, and improvements on the way for the year ahead!
iGaming Club Membership Program
As a part of the rebrand, AffPapa also launched a new iGaming Club Membership program designed for affiliates, operators, and B2B providers who want more involvement within the AffPapa community. The membership offers unlimited access to all events powered by AffPapa, sponsorship options, VIP dinners, exclusive perks, and more.
Growing the AffPapa Community
Throughout 2025, we continued to bring the industry together with events across Europe and Latin America. This year saw the 4th edition of the annual AffPapa iGaming Awards, recognizing the achievements of top affiliates, operators, and B2B providers. Having welcomed around 3000 iGaming Club attendees in total, the year was one of new connections and lots of celebrations for affiliates, operators, and B2B providers.
Alongside AffPapa’s flagship conferences in Malaga and Cancun, we also hosted three iGaming Club networking events in Barcelona, London, and Lisbon. With the success in Europe as our foundation, we took the experience overseas into Latin America.
AffPapa’s First Step Into Latin America
Latin America had a special place in our 2025 event calendar, as we took a major step into the new market with a conference in Cancun. As the first iGaming Conference in Mexico, the Cancun edition opened a new chapter for both AffPapa and Latin America.
With Caliente leading as headline sponsor and strong participation from key regional players, the Cancun Conference reflected the scale and ambition of the LatAm iGaming community.
Along with this milestone, AffPapa hosted its 2nd awards ceremony of the year, which was yet another regional launch in 2025. The inaugural iGaming Awards LATAM took place during the last day of the Cancun Conference, celebrating top affiliates, operators, and B2B providers in Latin America and marking the beginning of what we hope to turn into a long-lasting tradition for the region.
New Video Series “Affiliates vs Operators”
Bringing industry conversations to a new level, this year, AffPapa launched “Affiliates vs Operators”: a new series that pairs one affiliate with one operator to help understand each other’s challenges and priorities. By giving both sides space for open and honest dialogue, the series encourages unfiltered discussion and helps the iGaming community find more efficient ways to strengthen their partnerships.
The first episode of Affiliates VS Operators received great feedback from our audience, with lots of new episodes planned in 2026. In parallel, AffPapa’s YouTube channel kept growing in 2025, with more Beyond iGaming episodes, stand reviews from industry events, interviews, and more exclusive content for our audience!
What’s Next for AffPapa?
In line with our predictions in the 2024 wrap-up, this year has been full of growth, new partnerships, and even more ways to connect the iGaming industry. Given our accomplishments in 2025, it’s safe to say this has been one of AffPapa’s best years just yet.
None of this could have been achieved without our wonderful community; this is also a testament to every AffPapa member and partner. We’ve built AffPapa together, and we can’t wait to make 2026 even bigger and better!
AffPapa establishes a new collaboration with licensed Australian online betting and casino platform Bizbet.Bizbet has been operating since 2019 and is recognized for its...
