AffPapa forms strategic partnership with Playa Bets

AffPapa, the ultimate iGaming directory connecting affiliates and operators, welcomes Playa Bets, a leading online sportsbook in South Africa, to its directory.

Playa Bets offers a comprehensive online, mobile, and retail experience for sports betting enthusiasts in South Africa. With multiple betting shops in KZN and the Western Cape, over 12,000 live sports betting events, over 378,000 live betting markets, and over 1 million monthly sports betting opportunities, Playa Bets offers a unique product to local players.

Dylan Bushnell, Affiliate Manager at Playa Bets, shared in a statement:

“We’re thrilled to officially partner with AffPapa as part of our ongoing mission to grow Playa Bets into a leading name across local markets. This collaboration represents an exciting opportunity to connect with trusted affiliates, expand our reach, and amplify brand awareness in both established and emerging territories. We see this partnership as a strategic step towards driving quality traffic, building lasting relationships, and achieving sustainable growth. The team at Playa Bets is confident that AffPapa will play a key role in our affiliate success story.”

As a part of AffPapa’s directory, Playa Bets can now access over 1800 affiliates and continue to strengthen their brand presence in multiple markets.

Yeva Avagyan, Head of Commercial at AffPapa, commented:

“This partnership is an exciting chance for both our affiliates to work in the South African market, and for Playa Bets to drive targeted traffic. We are sure that our collaboration will lay the ground for mutually beneficial opportunities.”

Playa Bets is already registered in AffPapa’s directory, so our affiliates can connect directly through our platform and form their own partnerships.