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Alea expands live casino portfolio with Imagine Live deal
Alea has partnered with Imagine Live to add the provider’s live dealer games, game shows, and localized live casino content to its aggregation platform.
Founded in 2022, Imagine Live has expanded its studio network in Europe, offering live casino products for regulated markets. Through this partnership, operators using the Alea platform can access the provider’s growing portfolio with a single integration.
Romain Peltier, Live Casino Director at Alea, said:
“The industry has moved past simply offering live casino. Success now depends on how real, engaging, and trustworthy the experience feels to players. Imagine Live brings highly customized, engaging content that will help us further diversify and strengthen our live casino offering. Their approach aligns well with our focus on delivering more dynamic and differentiated experiences. We’re pleased to welcome them to the Alea platform and look forward to working together.”
Nadiya Attard, Chief Commercial Officer at Imagine Live, added:
“The live casino sector continues to evolve at an incredible pace, and operators today expect more than content alone. They are looking for experiences that engage players, technology that scales efficiently, and partners that understand the nuances of local markets. Alea shares that vision. This partnership represents an exciting opportunity to extend the reach of our portfolio, connect with new operators, and continue delivering the premium live entertainment experiences that have become synonymous with the Imagine Live brand.”
The agreement further strengthens Alea’s live casino offering, giving operators access to a wider selection of live dealer games and game shows while simplifying integration through a single platform.
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