On June 5, Bally’s Intralot agreed to a £243 million takeover deal of an all-share acquisition of William Hill and 888 owner evoke.Initially, evoke and Bally’s had...
Bally’s becomes majority owner of Intralot after €2.7B deal
Intralot has completed the acquisition of Bally’s digital gaming division for €2.7 billion, making Bally’s the majority owner of Intralot.
The agreement included €1.53 billion in cash and €1.14 billion in newly issued shares.
The companies expect the merger to bring in around €1.1 billion in yearly revenue, with EBITDA margins of over 39%.
Bally’s CEO Robeson Reeves said that finalizing the sale of the company’s International Interactive unit to Intralot creates a stronger platform for expanding its digital business.
Reeves stated:
“This is a milestone transaction for Bally’s. We have unlocked significant liquidity in a key asset while establishing an even stronger platform for digital growth. Our shareholders now have visibility into the value of our interactive division as part of a larger, globally scaled operator. Intralot’s lottery expertise and reach, combined with Bally’s International Interactive’s proven digital capabilities, creates a powerful foundation for expansion over the long term.”
Intralot will continue to leverage Bally’s technology stack, which will enhance the company’s scale and lottery infrastructure.
Bally’s has shared its Q1 2026 results, reporting $755.7 million in quarterly revenue, a 28.3% year-on-year growth, as a result of strong performance in Bally’s International...
