On January 28, 2026, the Virginia House of Delegates voted 94-3 to ban the use of credit cards for online sports betting in the state, sending the bill to the Senate.
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Best Sportsbook Software Providers in 2025
The sports betting market is faster, smarter, and bolder than ever! If your sportsbook software isn’t keeping up, you’re missing the race. Let’s dig into the best sportsbook software providers to help you out!
Sports betting is no longer a niche market; it’s a multi-billion-dollar global industry that grows faster than ever. We’re a couple of months into 2025, and it has already hit 111.20 billion USD, and we’re sure to say it doesn’t stop there. According to grandviewresearch.com, sportsbook platforms are estimated to reach 187.39 billion USD by 2030. And in this economy? You wouldn’t want to be left out.
Legalization in the US, Canada, LatAm, and parts of Africa also fuels the demand for smarter, faster, and more reliable sportsbook platforms. Whether you’re a startup or an established operator, choosing the right sportsbook software provider is key to staying competitive and successful in this business. But let’s start by understanding the basics.
Table of Contents
What is a sportsbook software provider?
Sportsbook software providers are the companies that develop and supply the full tech stack behind betting platforms. They work directly with sportsbook operators, making sure they have everything to launch, manage, and scale a betting platform. In short, instead of just giving you a website, sportsbook software providers create all the important systems your sportsbook needs, such as:
- Odds updates that happen in real-time.
- The betting interface where users place their wagers.
- Live sports data so people can bet while the match is still happening.
- Payment systems that support cards, e-wallets, and even crypto.
- Admin dashboards where you manage players, bonuses, and reports.
- Player account management (PAM), including KYC, balance tracking, and bet history.
- Compliance tools for regional regulations, taxes, and responsible gambling.
Today’s bettors expect way more than just basic betting. They want clean design, instant updates, fast payments, crypto options, and even live streaming. If your sportsbook software provider can’t deliver these features, you’ll lose users in seconds.
Top sports betting software providers
And now that we have settled what is a sportsbook software provider, it’s time to look at the companies behind the scenes. Here’s the list of key players shaping the sportsbook industry in 2025, assembled by AffPapa:
Kambi
Founded In: 2010
Main Markets: Europe, North America, Latin America, Australia
Offers: Sportsbook, Risk Management, UX
EveryMatrix
Founded In: 2008
Main Markets: Europe, Asia, Latin America
Offers: Sportsbook, Casino, Payment, BonusEngine
Digitain
Founded In: 1999
Main Markets: CIS, Europe, Africa
Offers: Sportsbook, Casino, Live Dealer, eSports, Fast Games
BetConstruct
Founded In: 2003
Main Markets: Global
Offers: Sportsbook, eSports, Casino, Live Casino, DECA, Data Feeds
SOFTSWISS
Founded In: 2008
Main Markets: Africa, Asia, Europe, Latin America
Offers: Casino, Sportsbook, Affiliate Systems
Altenar
Founded In: 2011
Main Markets: Europe, Africa, North America, Latin America
Offers: Sportsbook
GammaStack
Founded In: 2012
Main Markets: Europe, Asia, Australia, North America, Latin America
Offers: Sportsbook, Casino, Live Dealer, Game Dev
NuxGame
Founded In: 2018
Main Markets: Global
Offers: Sportsbook, Casino, Crypto Casino, Game Aggregation, Agent System, Affiliate System
NSoft
Founded In: 2008
Main Markets: Southeast Europe
Offers: Sportsbook, Casino, Game Dev
1. Kambi
Founded in 2010, Kambi positions itself as a leading sports betting supplier, working with over 50 operators in more than 60 jurisdictions. Kambi provides services from odds-compiling and risk management to user-friendly interfaces, making sure you deliver exciting sports betting experiences. Isn’t that what you need?
2. EveryMatrix
EveryMatrix brings iGaming software, solutions, content, and services to global Tier 1 and newer operators for more than 17 years. The company has 15 offices across 15 countries and serves more than 300 customers (with a 97% customer satisfaction rate, by the way). They are also a member of the World Lottery Association (WLA) and the European Lotteries Association. In September 2023, EveryMatrix became the first iGaming supplier to receive WLA Safer Gambling Certification.
3. Digitain
Digitain has operated in the iGaming industry since 1999 and has collaborated with over 150 partners worldwide. They provide end-to-end iGaming solutions, from licensing and regulatory guidance to marketing strategy, customer support, payment integration, and technical assistance. All matched to your business!
4. BetConstruct
BetConstruct is a global, award-winning technology and service provider for the online and land-based gaming industry. With more than 20 years of industry experience, they offer Online and Retail Sportsbook, Classic Casino and Live Casino, Poker, Skill Games, Social Gaming Platform, Sports Data Solutions, and all managed through SpringBME, its pioneering business management environment.
5. SOFTSWISS
SOFTSWISS is an award-winning and rapidly growing online casino and sports betting software provider. In 2013, SOFTSWISS became the first to introduce cryptocurrencies to the traditional online casino. And today, SOFTSWISS is a recognised industry leader in iGaming software solutions development, working with more than 1,300 brands.
6. Altenar
Altenar, founded in 2011, is a leading iGaming software provider inspired by the vision of its clients. 6 offices, more than 50 countries of expertise, have made Altenar a preferred partner for many licensed operators. Altenar’s sports betting software is developed in-house, powered by official premium-quality data feeds. They take in any non-standard request, as they believe that it’s a great opportunity for Altenar’s professionals to expand the product’s capabilities by adapting it to a new market, new audience, or new requirements.
7. GammaStack
GammaStack brings 13 years of experience as an end-to-end IT solutions provider. They cover extensive iGaming software development solutions, including sports betting, online casinos, game development, live dealer casinos, fantasy sports, and much more. Their vision is to inject performance, integrity, and professionalism into all their efforts to become the most customer-centric IT service provider. But let GammaStack’s numbers speak for themselves – 600+ overall projects in 45+ countries, and 100+ developed games.
8. NuxGame
NuxGame is an experienced iGaming software provider, offering the most suitable solutions for your business. What do you need? A ready-made online casino and sportsbook, swift API integration connecting you to a vast library of over 14,500+ games, or a full-fledged iGaming platform. NuxGame can give you all.
9. NSoft
NSoft offers a fast, AI-powered, and customer-centric betting interface that works smoothly with other platforms. You can customize their sportsbook software to the max, ensuring your users get a top-notch experience, whether they’re on the web, mobile, in-shop, or using a betting kiosk. NSoft provides over 40 live betting sports, 550 football leagues, and 890,000+ live betting events each year. Plus, with over 890,000 pre-match events, they can help increase player acquisition, revenue, and growth.
What to look for in a sportsbook software provider?
Now that you have a list to choose from, it’s time to understand how to pick the right sportsbook software provider just for you. It’s not just about the tech, it’s about reliability, scalability, and support. Check:
- How scalable is the platform? – Look for a sportsbook software provider with proven uptime, fast load speeds, and the ability to handle traffic spikes during major sporting events.
- What’s the level of customization? – Your sportsbook software provider should offer multi-language and multi-currency support, plus tailored odds and payment methods that match your target market. You should be able to make it yours.
- Do they have the tools you need? – From risk management to player segmentation, the right tools help you protect profits and optimize user engagement, all while staying compliant.
- Do they offer 24/7 support? – Efficient onboarding, clear documentation, and responsive customer service can make a world of difference when launching or scaling a sportsbook business. Especially during peak betting times (like the Football World Cup).
- Are they licensed or certified? – Go with a sportsbook software provider known for solid operator relationships, transparent communication, and legal compliance.
In short, the ideal partner is more than just a tool; it should be your roadmap to long-term success. And you should watch that they follow all the trends.
What’s in the sports betting market in 2025?
In 2025, the sports betting world is practically reinventing itself, and it’s all thanks to evolving technologies. Operators now lean into AI-driven personalization that learns bettors’ preferences and offers tailored odds and promotions (something similar to Spotify Wrapped, but for gamblers). Meanwhile, real-time betting has hit a new level, micro-betting has gone mainstream, gamification, Twitch-style streaming, and social bet slips (where users can copy bets from influencers) are becoming core features.
It’s clear that sportsbook software is no longer a backend tool, but a full-time player on the front burner. And the sportsbook software providers who get this will lead the industry. So, what’s powering all this next-gen betting experience? You guessed it – AI and machine learning!
The role of AI and Machine Learning in sports betting software
Artificial Intelligence (AI) and Machine Learning (ML) are now a part of almost every successful operation. These technologies help sportsbook platforms crunch down massive loads of data, make betting predictions, and fine-tune odds for bettors.
And this is not even all of AI’s functions. Virtual assistants and AI-powered chatbots are taking over customer support, offering real-time, 24/7 help that actually feels helpful. Bettors get instant answers, making the whole experience smoother and way more engaging.
But what’s really changing the game is how easy personalization has become with AI and ML. Platforms now learn from each bettor’s habits, what sports they follow, how they bet, when they log in, and turn that data into custom-built offers, boosted odds, and notifications that interest them. Say a user’s obsessed with the Premier League. They’ll get tailored deals, odds boosts for their favorite teams, and maybe even a promo before kickoff. This level of personalization doesn’t just boost engagement; it builds loyalty.
AI now powers everything from fraud detection to personalized UX. In fact, according to a report from Optimove, analysis of 3.8 million players shows that 54% of global bets are now placed in-play. This trend is largely driven by AI’s ability to process live stats, track player movements, and even react to referee decisions in real-time. The result? Odds that adapt on the fly and interfaces that keep bettors locked in, moment by moment. You be the judge of it!
And while tech moves forward, security must always stay one step ahead.
Sportsbook software’s security and features
Safety and security are the pillars of a good sportsbook platform. And when players know they’re safe, they trust. But let’s not keep you waiting on what to prioritize.
Firstly, incorporating Secure Socket Layer (SSL) Encryption isn’t optional – it’s the bare minimum! SSL keeps all user data locked down and ensures compliance with standards like ISO/IEC 27001. Add in two-factor authentication (2FA), which is an additional layer of security, and suddenly your platform is at a fortress-level.
Next, make sure that you can detect and prevent fraud. And we’re talking about AI and machine learning. These can help track betting patterns, flag strange activity, limit suspicious stakes, and even generate detailed suspicious activity reports.
Then there’s building anti-money laundering (AML) compliance directly into their systems: customer due diligence, transaction monitoring, Know Your Customer (KYC), employee training, automated reporting, etc. And, speaking of KYC, identity verification is another underrated security measure. It protects user data, prevents duplicate accounts, builds trust, and speeds up everything from registration to withdrawal.
These are just some of the (but most important) ways operators can protect their players. But let’s move on to more fun stuff – features. We can highlight the essentials:
- Live Betting,
- Custom Odds,
- Smooth UI,
- Fast Loading Time,
- Crypto Payments.
In today’s market, users expect no delays, no confusion, just clean, exciting betting experiences. So, lock all this in, and your sportsbook won’t just keep up, it’ll lead.
The sportsbook world in 2025 is competitive, fast, and full of potential. The right iGaming affiliate software provider can help you stand out with killer features, smooth UX, and regulatory peace of mind. Just remember, it’s not just sportsbook software – it’s your business foundation. So, choose wisely!
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