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iGaming Affiliate Marketing in LatAm: Is It Worth a Try?
iGaming affiliate marketing in LatAm is thriving, driven by changing regulations in countries such as Brazil and Colombia, a booming online gambling industry, and a strong passion for sports and gaming. But what makes this region a dream market for affiliates?
Table of Contents
Navigating through iGaming LatAm market
The iGaming LatAm market is growing fast and it is not just about numbers. Local partnerships and advancing payment systems make online gambling more accessible in the region. As more LatAm countries start to regulate the market, affiliate marketing LatAm (marketing de afilados iGaming) presents exciting opportunities for capitalizing on this growing demand.
Regulatory progress
For a very long time, LatAm’s iGaming regulations have been inconsistent, but countries like Argentina, Colombia, Mexico, and recently Brazil have taken steps to establish corresponding laws for the iGaming industry. In 2023, Brazil introduced official sports betting regulations and established clear standards for licensing and taxation. No more hidden competition from black-market betting- this is a big win for affiliates. Additionally, being familiar with iGaming regulatory progress is a must for affiliate marketing LatAm as you will not only succeed but also avoid any iGaming affiliate fraud cases.
Mobile optimization
With its population of 670 million, the iGaming LatAm market requires mobile optimization. Whether it’s about checking odds, making bets, or cashing out, the majority of LatAm players access the internet via mobile phones. This makes affiliate marketing LatAm more reliant on mobile-friendly content
Growing interest in Latam’s iGaming market
The iGaming industry is easily gaining popularity among LatAm nations, driven by factors beyond online interaction channels. The introduction of legal sports betting in Brazil has been a game-changer for the market, creating a lot of consumer demand and also available business prospects for affiliates. This makes affiliate marketing LatAm a high-potential target for those looking to expand their reach.
Cultural values behind the popularity of iGaming in LatAm
In Latin America, particularly Brazil, gambling is deeply integrated into culture, especially in countries like Brazil, where it attracts 7,857 daily casino visits. This makes the country the number one iGaming location by visits, surpassing even the United Kingdom. So, this is a big chance for those affiliates who want to hit goals in affiliate marketing LatAm sector as it will not only be a new market but also a vibrant gambling community ready to embrace new offerings, making it a key target for success.
Do you want to know how? Let’s break it down:
- LatAm + Gambling = Community: When it comes to this region, forget solo spins or bets. Gambling is a group activity for the LatAm regions.
- Football + Betting = Obsession: What comes first to your mind when you say football? Brazil, or maybe noisy fans? Look no further. LatAm is the region where football betting starts earlier than the match itself.
- Betting + Win = Adrenaline: Nations of the LatAm don’t bet for money. Feeling the rush of adrenaline from each betting win is the main motivation for them, so this factor deserves affiliates’ attention.
Are there any special considerations before entering the iGaming LatAm market?
Before entering the iGaming LatAm market, affiliates should follow some special considerations. They must ensure that every detail is aligned with both industry standards and player expectations. Now, let’s get acquainted with the top special requirements.
- Ever-changing regulations – Be ready to adapt your business in compliance with changing regulations
- Language barriers – Spanish and Portuguese are the main players in the regions so keep that in mind when creating content.
- Internet access – Not every LatAm region has constant internet availability, so targeting the right audience is the key.
How to enter the LatAm affiliate market?
As we have already seen, Latin America is experiencing a digital transformation supported by an increase in internet and mobile phone use, together with the domination of the young generation. However, achieving success in this promising market requires a strategic approach. Here are some essential tips to help affiliates looking to thrive in the iGaming LatAm market.
Conduct thorough research
Before entering the LatAm iGaming market, one must remember that LatAm is not one-size-fits-all. With its 33 countries, each with its own gambling laws and preferences, LatAm requires thorough market research.
Localize your LatAm content
For guaranteed success in the iGaming LatAm market, affiliates need to make sure that their marketing material and website are localized for the target audience, who have Spanish and Portuguese as their primary languages. It is essential to align product and/or communication strategies with player preferences, considering the differences across regions. For instance, in Argentina, players prefer a more professional approach, while in Mexico, players are into a more casual tone. This is where the best casino affiliate programs in Mexico come into play.
Adapt LatAm payment options
Another necessary step to succeed in LatAm is providing payment methods that players are familiar with and trust. While credit cards remain the most popular payment method in the region, having casino payment methods of local digital wallets like Mercado Pago, dLocal, EBANX, and Stripe can significantly boost players’ experience. Lastly, whatever payment option a player chooses, you need to make sure that the depositing and withdrawing process is as easy as landing on the website.
To get the best of your affiliate marketing efforts in the LatAm iGaming market, recommend operators that offer attractive bonuses, such as sign-up bonuses, free spins, or cashback promotions. These incentives are popular with players and can increase your referral conversions. For more, check out our Ultimate Casino Bonus Guide.
Top iGaming LatAm countries
Affiliates that want to enter the iGaming LatAm market need to understand the unique landscape of each country in the region. Let’s see the top countries where you, as an affiliate, can attract the most traffic.
Brazil
Today, Brazil makes up the largest iGaming LatAm market and things are only getting bigger. However, the path to this position was not easy and straightforward. In 1946, the government of President Eurico Gaspar Dutra imposed a blanket ban on the industry, banning all forms of gambling, including slot machines, casinos, etc. Over the years, Brazilians developed traditional games such as bingo and lotteries, which gained local support. Later, Brazilians’ love and passion for sports, particularly football, created a path for sports betting success and shaped the country as one of the best-performing markets. Wonder how to get most of it? Just have a look at Gambling Traffic in Brazil.
However, affiliates planning to expand into Brazil must be prepared for a regulatory environment. Starting on January 1, Brazil banned credit card betting and unlicensed operations, with oversight from the Ministry of Finance. Additionally, targeting Brazilian players will require more effort to enhance brand visibility, as the country is actively monitoring advertisements across platforms like YouTube.
Further complicating the landscape, the gambling regulator has prohibited the use of national symbols in marketing materials. This includes the Brazilian currency symbols, banknotes, and coins, with penalties such as fines, campaign suspensions, or revoked advertising rights for those who fail to comply.
On April 4, 2025, Brazil will begin national betting system talks to help individual states uphold new regulations, set responsible gambling standards, and combat illegal activities like money laundering.
Mexico
Mexico is not just the second largest iGaming LatAm market; it is the country where passion for sports holds the crown. Led by the Ministry of the Interior, Mexico’s online gambling industry allows various online activities, including sports betting, specifically on football and boxing. Top football leagues like Liga MX and other boxing events position the country as an ideal destination for iGaming investments. So, partnering with top operators will be worth it.
Additionally, Mexico is a country where different regions have different levels of access to the Internet. Do you want to know how this can be challenging? Very simple! Some advertisements will not shoot simply because they will not be able to target the right audience. Make sure you examine each region with its unique characteristics.
Argentina
Unlike other LatAm countries, the gambling market in Argentina is not nationally regulated. Instead, each province has its own regulatory framework. For example, before targeting the Buenos Aires Province, one must check the Instituto Provincial de Lotería y Casinos (IPLyC) and in Buenos Aires City, Lotería de la Ciudad de Buenos Aires (LOTBA). However, this structure did not harm the growth of the iGaming market, as in 2023, 15 out of Argentina’s 24 jurisdictions legalized iGaming. Recently, San Juan province also joined the list and legalized iGaming in the province.
While sports betting claims the crown, the iGaming LatAm sector is steadily expanding. Games like online slots, poker, roulette, and blackjack are gaining significant attention and interest among Argentinian players. Before targeting Argentina, one must remember one basic rule: iGaming is prohibited if it is not allowed at the local level. Currently, online gambling is allowed, regulated, and active in most provinces, while elsewhere, it is still a topic of discussion.
However, underage iGaming is no longer a discussion in Argentina. In January 2025, Argentina implemented stricter measures by requiring players to use the national digital ID system RENAPER to confirm their legal age. So, the verification process is a must each time a player tries to access a gambling website or tries to withdraw his funds. With this move, iGaming in Argentina becomes less vulnerable.
Colombia
The first LatAm country that started to regulate the iGaming market was Colombia in 2016. Is this an advantage to note? Sure! Being regulated by Coljuegos, the state-authorized regulator of Colombia, the iGaming market of Colombia will allow affiliates to benefit from a wide range of betting opportunities, including sports betting, casino games, and more, all under the protection of a legal framework.
Having a rapidly growing market and a solid legal foundation, Colombia keeps monitoring the gambling market. Recently, the Colombian government has imposed a temporary tax increase on iGaming, introducing a 19% value-added tax (VAT) for 90 days.
Despite these challenges, Colombia remains a prime destination in the iGaming LatAm market and keeps attracting affiliates and traffic of higher quality. With the right strategies, affiliates can navigate these shifts and continue capitalizing on Colombia’s position as a leading iGaming destination in Latin America.
Peru
Unlike other LatAm countries, Peru’s clear gambling regulations, established in 2008, make the country one of an affiliate’s dream markets. Overseen by MINCETUR, the Ministry of Foreign Trade and Tourism, the iGaming market in Peru is mostly concentrated on sports betting, specifically football, volleyball, tennis, and horse racing. Partnering with operators who suggest these betting options will be a nice fit.
Peru has further enhanced its appeal by lowering the Selective Consumption Tax on betting to 0.3% until July 2025, creating a more favorable environment for operators and affiliates alike. However, this doesn’t mean that casino game providers must be excluded from an affiliate’s list. Slots, jackpots, and poker are among the favorites of the population. Additionally, with more than 250 integrated payment solutions, Peru prioritizes seamless transactions and regulattory compliance.
Before targeting Peru, examine the country’s rich cultural events, such as Fiesta de la Candelaria in Puno, Inti Raymi in Cusco, and Dia de la Canción Criolla in Lima.
These festivals offer great opportunities for affiliates to tap into seasonal interests and tailor their promotions around local celebrations, increasing engagement and relevance. Peruvians tend to be enthusiastic participants in these events, and aligning promotional campaigns with these cultural moments can boost visibility. Additionally, the increasing trend of mobile gaming means affiliates should focus on optimizing for mobile platforms to meet the demands of a growing smartphone-savvy audience.
The future of iGaming in LatAm: What to expect?
To conclude, iGaming affiliate marketing LatAm has a strong potential for affiliates who are ready to debut in the region. The next few years will see dynamic changes in the region’s iGaming landscape, and affiliates who don’t quit and keep researching the best fits will not be waiting for a long time to celebrate their success.
Affiliates who use a localized approach, including the power of mobile-first content, and stay ahead of regulatory changes will be in the top position to secure long-term success in this region.
By 2027, the iGaming LatAm market is expected to grow at a CAGR of 11%, driven by advancements in mobile technology, increased internet penetration, and regulatory improvements.
FAQs
What should affiliates consider when entering the iGaming LatAm market?
When choosing to expand into the iGaming LatAm market, affiliates need to consider each country’s regulations, preferred languages, available payment methods, and internet availability.
Which LatAm country makes up the largest iGaming market?
Brazil makes up the largest iGaming LatAm market. However, the path to this position was not easy and straightforward. In 1946, the government of President Eurico Gaspar Dutra imposed a blanket ban on the industry, banning all forms of gambling, including slot machines, casinos, etc.
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