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bet365 takes DraftKings’ place as UFC betting partner
bet365 got a long-term deal with the UFC to become the promotion’s official betting partner in the United States and Canada to replace the organization’s previous partnership with DraftKings.
Under the new arrangement, bet365 will be integrated into UFC broadcasts. Fans watching the fights will see live betting tickers, fighter odds, and introductory lines on screen, as well as same-game parlay options, which will let viewers follow the betting markets during the fights.
Trip Stoddard, Head of Development at bet365, stated:
“This partnership with the UFC marks a defining moment for bet365 as we accelerate our growth globally and deepen our commitment to sports where live action and fan engagement are inseparable. UFC’s always-on event calendar and highly engaged global fanbase create a powerful environment for real-time betting, and our industry-leading product depth uniquely positions us to elevate how fans experience every fight.”
Nicholas Smith, senior vice president of global partnerships at UFC parent company TKO, added:
“bet365 brings scale, credibility, and innovation to the sports betting space, and we’re thrilled to continue to develop this long-term partnership at such a momentous time for UFC. bet365 is a natural fit for the UFC because they understand fight fans and how they engage with the sport in real time. This partnership enhances the viewing experience by providing fans with deeper insights, dynamic odds, and more ways to engage responsibly with every bout, from the opening bell to the final decision.”
The partnership already started with bet365 featured during the UFC event held in Las Vegas on March 7, 2026, when Max Holloway faced Charles Oliveira.
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