Kaizen Gaming-owned Betano has announced that it has signed a 3-year sponsorship deal with Tottenham Hotspur and is set to become the club’s Official Betting Partner.
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Kaizen Gaming-owned Betano has announced the extension of its partnership with Premier League football team Aston Villa for an additional 3 years.
The collaboration between the gambling operator and the club first began in 2024, when Betano became Aston Villa’s front-of-shirt sponsor as a Principal Partner; however, according to the new deal, Betano’s logo will now be displayed on the team’s shirt’s left sleeve, with the gambling company becoming Official Sleeve Partner.
President of Business at Aston Villa, Francesco Calvo, said:
“Over the past two years, we have worked collaboratively on a number of different initiatives and look forward to further exploring new avenues for growth together. We are proud of everything we have achieved with Kaizen Gaming as Principal Partner and are excited about the opportunities that we can align on in the future.”
The partnership is set to focus on supporter engagement, fan experiences, and community initiatives, with Betano assuring to follow safe and responsible gambling practices.
Chief Commercial Officer at Kaizen Gaming, Julio Iglesias, commented:
“We entered this partnership with total respect for this club’s immense heritage, and it has been a privilege to stand next to the team and its global fanbase during a historic period of success, culminating in winning the UEFA Europa League. Beyond football, Aston Villa is an organisation that deeply cares for its community, and we are happy to support them. All in all, this partnership has been a natural fit, built around shared ambition, values and trust.”
The latest collaboration announcement comes after Betano and Tottenham Hotspur launched a new sponsorship deal in early July 2026.
