Bet365 as UEFA’s first sponsor
With a newly signed partnership, Bet365 becomes the first official sponsor of the Uefa Champions League for the period of 2024-25 to 2026-27.A British gambling company...
Betano is the official sponsor of two major Uefa competitions
With a newly signed agreement, Betano becomes the new official sponsor of Uefa Europa League and Uefa Conference League.
Kaizen Gaming-owned Betano is an online betting platform that offers different sports betting options, casino games, and other gambling activities. Its new agreement with Uefa’s Europa League and Conference League was signed in Monaco, right before the teams were selected for competitions. The Europa League will start on September 25 and the Conference League on October 3.
Kaizen Gaming deputy CEO Aris Dimarakis expressed his excitement:
“During Uefa Euro 2024, we formed an impeccable partnership with Uefa, elevating the experience of millions of fans across the globe who enjoyed the excitement of watching one of the world’s most prestigious sports events. As Kaizen Gaming continues to grow, delivering one-of-a-kind entertainment through responsible gaming, this partnership with one of the world’s most respected sports organisations is a testament to our progress and our team’s continued hard work.”
Guy-Laurent Epstein, marketing director of Uefa, added:
“After witnessing the impressive scale at which they activated their Uefa Euro 2024 sponsorship with us this summer, we eagerly anticipate how Betano will capture the passion of European club football to deliver even more excitement for the fans.”
With this agreement, Betano once again highlights its commitment to position itself in major sporting events and teams around the globe, as it not only works with Euro 2024 but also was a sponsor of Copa América in South America.
Betano announced its sponsorship of Uefa’s Europa League and Conference League right after Bet365’s sponsorship of the Uefa Champions League.
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