Betegy launches latest ads personalization feature

Added: March 29, 2023

Betegy has recently updated its ads automation interface to include brand-new personalization innovations.

The firm now gives its clients the opportunity to create custom advertising banners utilizing data from their users via a CRM integration. These tailor-made promotional materials will be able to drastically increase the effectiveness of an operator’s campaign via increased engagement rates.

The system will also take into account each individual player’s interests and will produce banners based on their past interactions on a client’s website. Additionally, it will be able to periodically update its generated banners to maintain a high degree of engagement.

Betegy Chief Executive Officer Alex Kornilov commented:

“We are delighted to be announcing the latest addition to our content customization toolset. Its integration with our clients’ customer relations management solutions will give our platform the ability to generate promotional materials of an even higher standard of personalization. This will result in enhanced engagement and retention rates for our customers, which will also lead to a higher yield.”

This announcement follows the launch of Betegy’s Creative Studio solution in February of this year, which enhanced the firm’s offerings drastically by giving clients the ability to create up to a thousand custom-generated promotional materials that would get periodically updated with the latest relevant information, such as wagering odds. Read more about the launch here.

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