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BETER transitions to in-house content distribution
BETER has recently ceased its multi-year contract with Sportradar and has transitioned to in-house media distribution systems.
Through this announcement, BETER will be switching to in-house distribution systems for its content, retiring a collaboration that lasted over 3 years. However, its media offerings will continue to be available via Sportradar’s platform till the start of June.
The company stated that a major driver for this decision was to obtain a greater degree of control over its media distribution efforts. BETER also mentioned that it will now be working on enhancing its other existing collaborations and signing new contracts with prominent operators worldwide.
The Chief Executive Officer of BETER, Gal Ehrlich, commented:
“I would like to say thank you to Sportradar’s professional team for our productive collaboration over the past few years. As our aim was always to deliver the best quality media to our clients, our partner was instrumental in the delivery of our media. However, we have decided to streamline our distribution efforts by utilizing in-house systems. We came to this conclusion in a bid to better align ourselves with our strategic goals, and not because we were dissatisfied with Sportradar’s services. By transforming to an in-house media distribution solution, we are certain that we will be able to reach our strategic targets in a more optimal manner.”
This news is the latest major change at the company, as its live casino division, BETER Live, recently hired a new Chief Product Officer, Edvardas Sadovskis. You can read about the firm’s latest appointment here.
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