Betfred becomes title sponsor of St Leger Festival
Betfred has recently entered an agreement to sponsor the St Leger Festival.
The operator’s latest sponsorship arrangement comes as part of its collaboration with the ARC and Doncaster Racecourse. Through the agreement, Betfred will be taking on the role of the racing event’s title sponsor for the upcoming few years.
The Founder and Owner of Betfred, Dred Done, stated:
“We are excited to have this opportunity to support one of the United Kingdom’s most storied thoroughbred racing events and have our company’s name associated with it. We are eagerly awaiting the upcoming installment of the race in September.”
The CEO of the ARC, Martin Cruddace, remarked:
“We are excited to have Betfred become the main sponsor of the renowned St Leger Festival. Our new partner has a long track record of supporting the United Kingdom’s thoroughbred racing scene, and we are excited to join Betfred’s extensive list of sports partners.”
This announcement is the latest one of its kind for Betfred, as the firm is one of the United Kingdom’s most prominent sports sponsors. One of the operator’s most recent sponsorships involved another key thoroughbred racing event, which you can learn more about here.