BetMGM expands collaboration with Sportradar
The expanded collaboration between the operator and the provider will give BetMGM access to a collection of Sportradar’s offerings that utilize official real-time tracking data for the NBA. This will allow the operator to offer an expanded catalog of wagering opportunities to its player base, including additional in-game, prop, and same-match parlay markets for a variety of NBA games.
The CPO of BetMGM, Jarrod Schwarz, remarked:
“Since the beginning of our collaboration agreement with Sportradar, their catalog of solutions has enabled us to greatly enhance our portfolio of betting opportunities. We are certain that the forthcoming season of the NBA will present standout results, and we are eager to continue utilizing this data for the foreseeable future.”
Sportradar’s CCO, Eduard Blonk, commented:
“We are excited that our catalog of services will be helping BetMGM better utilize the tracking data for the NBA, while simultaneously enhancing the ROI of our collaboration with the sports organization.”
The development firm holds the exclusive rights to offer real-time data for the NBA through its partnership with the sports association, which has helped Sportradar maintain its leading position in the development side of the sports wagering industry.